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Compatible with Prestashop versions 1.7 to 9
It is translated (included) in 5 languages: FR+DE+EN+IT+ES
Installation steps are described in 5 languages in the module's user manual provided upon purchase.
This theme includes the following modules:
- News on the homepage
- Categories on the homepage
- Customizable HTML 1
- Customizable HTML 2
- Customizable HTML 3
- Customizable HTML 4
- Customizable HTML 5
Demo : https://demo-presta-8-1.ch/themes-demo/wow-bio/fr/
Guide : https://demo-presta-8-1.ch/themes-demo/wow-bio/readme_en.pdf

The PrestaShop Bio Naturel themes are specifically designed for businesses, artisans, farmers, and brands looking to promote eco-friendly, natural, or fair trade products. They are also perfectly suited for shops selling organic cosmetics, natural food supplements, or handmade crafts. Thanks to their clean, nature-inspired design, these themes inspire confidence and attract an audience that values quality, transparency, and environmental responsibility, thus enhancing the shopping experience.
These themes are also ideal for entrepreneurs looking to launch an organic business and seeking a ready-made, aesthetically pleasing, and effective solution. The Organic Natural theme highlights natural colors, organic textures, and soft visuals that reinforce the brand's eco-friendly identity. It also makes it easy to showcase the stories of producers, labels, and certifications. So, whether it's a small local producer or a large organic brand, the theme helps build a cohesive, modern online store that aligns with the values of the natural market.
A PrestaShop Bio Naturel theme is a graphic template developed for shops specializing in natural, organic, or artisanal products. It incorporates green, beige, and wood tones, along with nature-inspired graphic elements, to embody the world of natural products. This type of theme typically includes sections dedicated to seasonal products, ingredient information, organic labels, and environmental benefits. It emphasizes a clear, reassuring, and storytelling-oriented presentation.
These themes are also optimized for SEO and performance, ensuring fast loading, smooth navigation, and responsive display on all devices. They often include specific features such as producer pages, eco-friendly banners, certification modules, and filters by type of natural ingredients. These elements help the online store inspire trust, improve conversion rates, and meet the demanding expectations of consumers committed to responsible practices.
Installing a PrestaShop Bio Naturel theme is done directly from the PrestaShop back office, via the “Appearance” or “Themes and Logos” section. Once the ZIP file is imported, the user can activate the theme and begin customizing it. The PrestaShop environment facilitates integration, even for users without advanced technical experience. Organic themes often include comprehensive documentation explaining the configuration of modules and specific sections.
After installation, customization continues within the embedded modules: eco-friendly sliders, a minimalist homepage, natural banners, and text blocks dedicated to ingredients or certifications. SEO optimization should also be considered during this phase: H1/H2 structure, product descriptions, lightweight images, and clear markup. By carefully configuring colors, fonts, and images, the store achieves a visual harmony that reinforces its organic identity and creates a consistent and professional user experience.
The Organic & Natural theme is particularly effective when launching a new store specializing in natural products or when a company wants to reposition its website around eco-responsible values. It's ideal for a visual update during peak sales periods such as back-to-school season, holidays, or harvest seasons for agricultural brands. It's also the perfect time when a store is growing and wants to enhance its brand image to attract a wider customer base.
Using this type of theme is also crucial when there's a lack of visitor engagement or an outdated visual presentation. A modern organic theme not only improves the aesthetics but also the site's usability and the presentation of natural categories. By adopting this theme at the right time, the brand clearly demonstrates its commitment to quality, the environment, and trust, which can quickly increase conversion rates and customer loyalty.
Personalization begins with the choice of natural colors: shades of green, brown, cream, or beige reminiscent of organic materials and an eco-conscious approach. Next, the addition of high-quality visuals showcasing natural ingredients, producers, or natural landscapes plays a crucial role. Organic themes often include "Story," "Labels," and "Philosophy" sections, allowing the brand to authentically and transparently convey its ecological commitment.
It's also possible to integrate eco-friendly icons, organic badges, and modules dedicated to product composition. By customizing the layout to make information clear and accessible, the store strengthens visitor trust. Highlighting commitments such as zero waste, local sourcing, veganism, or cruelty-free practices can significantly improve brand image. Well-thought-out customization offers an immersive experience that perfectly reflects the world of organic and natural products.
Organic and natural PrestaShop themes typically cost between €60 and €150, depending on their quality, level of customization, and included modules. Some premium themes can reach €200, especially those incorporating advanced features such as smart filters, producer blocks, storytelling pages, or high-end natural animations. This price remains affordable compared to custom development, which can cost several thousand euros.
Beyond the initial cost, you must also consider potential add-on modules, maintenance, and graphic customizations. Even with these additional expenses, investing in a professional organic theme brings considerable added value to the store: improved brand image, better conversion rates, and a design tailored to the eco-conscious target audience. The budget therefore remains under control, making it a profitable strategy to boost sales and strengthen the company's credibility in the natural products market.
Choosing a Natural & Organic theme allows you to adopt a design that perfectly matches the expectations of consumers committed to an eco-friendly lifestyle. These visitors are looking for a website consistent with the natural values they uphold. The theme uses soft visuals, soothing colors, and an authentic layout, creating a reassuring and immersive atmosphere. It fosters trust, an essential element for selling products related to health, wellness, or food.
Another significant advantage is the native SEO optimization often integrated into these themes, allowing online stores to rank higher for search queries related to organic, natural, and eco-friendly products. The theme helps structure categories, clarify product information, and highlight quality labels, thereby increasing perceived value. It's a key strategic tool for effectively competing with major brands in the natural market.
Local artisans, producers, organic cooperatives, beekeepers, creators of natural cosmetics, and organic farmers particularly benefit from this type of theme. It offers an aesthetic that aligns with the values of transparency, authenticity, and quality. The natural design helps to highlight artisanal expertise, local ingredients, and the human values behind each product. This visual consistency contributes to building a closer relationship with consumers.
Local shops looking to differentiate themselves from large e-commerce platforms also find this theme a powerful tool for expressing their unique identity. Sections dedicated to the producer's story, ingredients, or production methods reinforce credibility and trust. The Organic Natural PrestaShop theme thus becomes a true marketing asset for communicating the passion, ethics, and authenticity behind the artisanal brand.
Optimization begins with a clear structure: consistent H1 headings, attractive meta descriptions, and product text rich in keywords like organic, nature, natural, ecological, vegan, local, and zero waste. Next, images must be compressed and correctly named for optimal SEO. The Bio Naturel theme already helps with its lightweight code and fast performance, but content creation remains essential for search engine visibility.
Adding informative pages about organic labels, eco-friendly commitments, or natural ingredients broadens the site's semantic scope. This strategy improves credibility with search engines and customers. A blog integrated into the theme can also boost visibility: articles on natural well-being, eco-friendly tips, and sustainable products. With this type of optimization, the online store attracts qualified traffic and increases conversions.
Consumers of organic and natural products place great importance on a website's transparency and visual consistency. A natural, organic theme instantly conveys an authentic, natural, and honest atmosphere. Nature-inspired colors, typography, and visuals build trust and reduce purchase hesitation. This type of design aligns with the values sought by customers who are sensitive to ecology and well-being.
By highlighting essential elements such as labels, ingredients, and environmental commitments, the theme makes the product easy to understand. Customers feel reassured by a clear and polished presentation. Combining natural aesthetics, smooth navigation, and informative content, the Organic Natural PrestaShop theme creates a positive and credible shopping experience. This translates into increased conversion rates, improved customer loyalty, and a strong brand image.